The halo effect is a characterization of the consumer’s behavior when they become faithful to a company through its different entities, like Apple is to Mac buyers. Tesla is branching out from cars and space and hoping to create a successful consumer halo effect in making energy efficient home building products, as well. Elon Musk recently announced Tesla’s latest creation in the energy storage market. Tesla will be selling solar panel cells that are also handsome looking shingles for housing roofs. Once again, Tesla is working to redefine tech.
In fact, Musk also said at the event that the roofs should far outlast the standard 20-year life cycle common for roofing materials used today — by as much as two or even three times. Fewer roof tile replacements means more value, provided that’s not already factored into his estimates of the up-front cost.
There’s also the possibility that the new tiles could become more efficient than existing solar panel options. Though in their current form, Musk says they achieve 98 percent of the efficiency of regular panels. He said that the company is working with 3M on coatings that could help light enter the panel and then refract within, letting it capture even more of the potential energy it carries to translate that into consumable power.